Marketing Manager / Head of Marketing

We are looking for a strong marketer who is ready to take responsibility for the full marketing cycle: from lead generation to filling course groups and increasing sales. For us, marketing is not posting just for the sake of posting. It is strategy, lead generation, analytics, strong content, full course groups and clear business results.

If you are interested not just in completing tasks, but in building a system, testing ideas, seeing the results of your work in numbers and developing a strong educational product, this position may be for you.

What you will be responsible for

• Marketing strategy and growth
• Developing and implementing the academy’s marketing strategy
• Increasing the number of quality leads and sales
• Analyzing the effectiveness of promotion channels, finding new growth opportunities and testing marketing hypotheses

Social media and content

• Managing and developing Instagram, Facebook, LinkedIn and YouTube
• Creating a content plan together with the team
• Overseeing the creation of content: texts, photos, videos, reels and shorts
• Increasing audience engagement, brand awareness and developing the personal brand of the founder and academy experts

Advertising and lead generation
Coordinating contractors, targeting specialists and advertising teams
Setting tasks, monitoring KPIs, optimizing advertising campaigns and budgets
Working on improving the cost per lead and the quality of application

Analytics, sales and projects

• Working closely with the sales department and monitoring the quality of incoming leads
• Analyzing the marketing funnel and conversions at each stage
• Launching email newsletters, promotions, special offers and marketing campaigns
• Working on SEO, the website, landing pages and the launch of new educational products

Who we are looking for

We are looking for a person with experience in digital/performance marketing, who understands how lead generation, advertising channels and sales funnels work.
It is important that the candidate can analyze numbers, make data-based decisions, work with content, visuals and video formats, as well as manage projects independently and bring tasks to completion.

Language requirements

• Russian, mandatory
• English, B1

What we offer

• Salary: 40 000–50 000 Kč + bonuses
• Full-time employment
• Work in Prague
• The opportunity to influence the development of an international educational brand
• Work with an audience of specialists from different countries
• Real responsibility and freedom in decision-making
• Long-term cooperation and growth opportunities

Work format and schedule

Working schedule: Friday – Tuesday, 09:00–18:00.
Days off: Wednesday and Thursday.

Important: Friday, Saturday and Sunday are office-based working days. On the other working days, home office may be possible depending on workload and current tasks.